Paris Hilton for Triton is the latest move the Brazilian fashion brand has made, featuring the fair-haired heiress in their newest ad campaign entitled 'Triton Lovers.'
The Spring/Summer 2011 campaign is an airy poolside spread, capturing the blonde celeb in floral dresses, fringed frocks, cropped tops and patent leather bow belts. Check out the Paris Hilton for Triton Spring/Summer 2011 campaign in the featured gallery.
Implications - In this pop culture-obsessed world, consumers will buy anything sold and marketed by the rich, famous and beautiful. Whether believable or not, celebrity endorsements are and will remain the most effective advertising and sales tactic across the board in industries as diverse as fast food and high fashion.