Warped Golden Facades

The 'Paradise City' Will Feature Curvaceous Lines and a Spot of Gold

Dutch architectural firm MRVDV's new design for the 'Paradise City' complex, a focal point for the 2018 Winter Olympics in Seoul, looks almost like something out of a Salvador Dali painting. Comprising two buildings and a grand plaza, the concept features bizarre, warped "inverted facades" and a huge, perspective-shifted blob of gold.

Though built with the Olympics in mind, Paradise City will be the center of a new tourist district in the South Korean capital, full of shops, eateries and even a nightclub. The giant golden spot draped over the majority of one of the buildings will simply look like an avant-garde paint job from ground level, however MRVDV has designed it so that it will look like a perfect circle from directly overhead. The bird's eye view is not just for show, as one of Incheon airport's main routes will pass over Paradise City.

Curvaceous Architecture
Opportunities to create unique architectural designs that break traditional norms.
Perspective-shifting Art Installations
Potential to create immersive experiences and installations that challenge viewers' perceptions.
Tourism Districts
Creating new and exciting destinations for travelers to explore, shop, dine and party.

Where This Applies

Architecture
Innovative designs could lead to increased demand for architects and unique building projects.
Art and Installations
Opportunities for artists and designers to create installations that challenge and push boundaries.
Tourism and Hospitality
Development of new tourist destinations that offer a mix of entertainment, dining, and leisure activities.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 24%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X