PaperBoy Paris is a hybrid brand that is both a streetwear label and a restaurant, functioning in different corporate realms simultaneously. The brand now works in collaboration with DISTANCE on a special collection in hopes to support the local Parisian community during what is now the second COVID-19 lockdown the city is going through.
The two are located near one another in the heart of the city. Both of the brands join forces to create a collaborative graphic tee that boasts co-branded details. The front of the piece features the classic PaperBoy Paris emblem and the back of the piece features DISTANCE branding details. The shirt comes with a full capsule that includes a jacket, a bag, and a cap.
Image Credit: Distance
What's Driving This Trend
- Streetwear Fusion
- A trend of combining streetwear fashion with other industries to create hybrid brands and unique collaborations.
- Supportive Collaborations
- A trend of brands joining forces to support their local communities and engage in socially responsible initiatives.
- Capsule Collections
- A trend of releasing limited-edition collections that include multiple clothing items and accessories as a cohesive set.
Who This Affects Most
- Fashion
- Disruptive opportunity: Exploring new partnerships across industries to create innovative and boundary-pushing fashion collections.
- Hospitality
- Disruptive opportunity: Incorporating fashion elements within the hospitality sector to elevate guest experiences and differentiate brands.
- Community Support
- Disruptive opportunity: Leveraging collaborations between brands to support local communities and contribute to social causes.
