The Pantbanken Sverige Pawnbroker Campaign Shows Cash is Close

 - Feb 5, 2012
References: r-b-k.se & ibelieveinadv
The Pantbanken Sverige Pawnbroker campaign features old, antique possessions in the form of bank machines.

The Pantbanken Sverige Pawnbroker campaign, which was conceived by Stockholm-based ad agency RBK, converts timeless antiques and a guitar case into unusual bank machines. Paired with the tag line "Cash is close," this campaign shows that there is money surrounding people at any given time, they just have to look around with a new perspective. Issues with money are not fun for anyone, so when you do feel strapped for cash, just open your eyes to the range of possibilities that surround you in your everyday life.

The Pantbanken Sverige Pawnbroker campaign was art directed by Johan Pihl and Yasin Lekorchi.