As lockdown restrictions across Canada begin to ease, many are excited about in-person events. TikTok is helping fans create an unforgettable summer with the launch of Summer Starts on TikTok that draws inspiration from the biggest trends seen on the platform.
The first event is a Pancake Cereal Sundae Giveaway that will take place in Vancouver, Calgary, Toronto, and Montreal. Fans can try out the viral recipe from their favorite local ice cream shop. Each location – including Mister Artisan Ice Cream in Vancouver, La Diperie in Toronto, Ca Lem N.D.G. in Montreal, and DelloR. Ice Cream in Calgary – will be giving out free sundaes from July 16-18 and again from July 23-25, while supplies last.
Image Credit: Instagram/@DutchDreams
Key Themes Behind This Trend
- Summer on Tiktok
- There is an opportunity for businesses to leverage the platform's user data and trend insight to create events that capitalize on viral social media content.
- Pancake Cereal
- Entrepreneurs could explore this viral recipe trend and create new variations or spin-offs of the popular breakfast idea.
- In-person Events
- There is a disruption opportunity for businesses in the events industry to innovate and create unique in-person experiences that draw inspiration from popular social media trends.
Where This Applies
- Social Media
- Social media companies could expand their offerings further into in-person events, taking advantage of data insights and trends to create unique experiences for fans.
- Food & Beverage
- Food-related businesses could capitalize on viral recipe trends like pancake cereal by creating their own unique spin-offs of the dish or even building entirely new products around them.
- Events
- There is an opportunity for event planning companies to create unique, highly social experiences that capitalize on the latest trends seen on social media platforms like TikTok.
