There are many brands that offer expansive paint collections for the home but consumers often find themselves overwhelmed with choice and left staring at multiple paint chips. 'Clare' is being called "the Warby Parker of buying paint," as it promises to simplify the selection process with its curated range and neatly deliver possible color suggestions right to one's doorstep.
Clare offers premium-quality eco-friendly paint in designer colors, as well as all of the essentials that will be needed for a DIY room-painting project. When it comes to selecting a color from Clare's paint collection, the Color Genius tool can be used to provide a personalized color recommendation. Following this, Clare sets itself apart by sending consumers an innovative peel-and-stick Perfect Color Swatch to see which color will best transform their interior environment.