In an effort to capitalize on the rapidly expanding online furniture market, Bed Bath & Beyond is testing out a new paid loyalty program that follows the same model pioneered by Amazon.
The new paid loyalty program would be an exclusive option available to subscription-paying members. Like Amazon Prime, customers would pay a yearly fee that would give them special online shopping perks such a free shipping, discounts on purchases and access to exclusive products. The strategy is designed to help the chain capitalize on its ecommerce sales, while also opening up new revenue streams in the form of yearly membership fees.
With a growing number of consumers going online for larger items such as furniture, Bed Bath & Beyond's new loyalty program could help the company maximize its online sales.