Budweiser, the massive American beer brand, has partnered with the streetwear designers at Been Trill to release a new line of winter clothing, available at PacSun. The clothing includes various iterations of Budweiser's logo, as well as other beer-themed imagery like cans and bottles.
There are many different items of clothing available through PacSun. The Budweiser line includes items like baseball caps, toques, both short- and long-sleeved t-shirts, and even accessories like socks and pins. Generally, the focus of the line is to highlight the potential vintage appeal of Budweiser, considering that the beer brand has been popular in the US for decades.
Though the Budweiser line is indeed beer-themed, young people (who are below the legal drinking age) are the target audience.