Effortlessly sexy, the Oysho Summer 2014 ad campaign gives the stylish swimwear looks a laid-back appeal so as to embrace a girl-next-door vibe many people will find even more attractive than the classic beach babe one. It helps that Estonian model Karmen Pedaru has a golden glow about her thanks to her bronzed skin and sun-kissed locks.
The Oysho Summer 2014 ad campaign was shot by photographer Alasdair McLellan in Fuerteventura, which is one of the Canary Islands. The sun-drenched images toggle between seductive, care-free and even at times jubilant. The face of Michael Kors showcases a range of looks involving bikini styles, loose-fitting rompers and beach cover-up looks. The windy days and sandy shores complement the summer outfits perfectly.