Conditions in New Delhi, India are so dire they have been declared by officials as a public health emergency. The pollution is so unsafe, the levels are almost deadly being 60 times the threshold deemed safe by the World Health Organisation.
To combat this, entrepreneurs Aryavir Kumar and Margarita Kuritsyana launched a new bar that "serves" hits of oxygen called Oxy Pure. Visitors are given a nasal canula with a lightweight tube to deliver oxygen directly into your lunges. Customers have a choice of odorless oxygen or oxygen infused with aromas such as lavender, cherry, lemongrass, and eucalyptus. 15-minute sessions at the bar sts around €4.50 and customers report feeling "relaxed" and "refreshed" after a session.
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