Marinading recipes before cooking often requires time that busy consumers simply don't have, so the Oxo Marinades have been created by Premier Foods in the UK to help with this conundrum. The new products include the Chinese 5 Spice and Jamaican Jerk, which only require 10-minutes to infuse recipes with flavor and spice before cooking. The marinades are being launched at Asda locations for £2.75 each, and are perfect for being used with meats and vegetable-based dishes.
Marketing Director for Flavorings & Seasonings Helen Touchais commented on the new Oxo Marinades saying, "With shoppers more confident in the kitchen and willing to experiment with new dishes, cuisines and products, the Oxo marinades range is the ideal solution to add flavour quickly and easily to a wide range of meat or vegetable-based dishes."
Key Themes Behind This Trend
- Time-saving Marinades
- Creating marinades that require only a short amount of time can appeal to busy consumers looking for convenient yet flavorful meal options.
- Flavorful Infusion
- Infusing recipes with flavor and spice in a matter of minutes presents an opportunity for disruptive innovation in the culinary industry.
- Quick Flavor Enhancers
- The demand for quick and easy flavor enhancers opens doors for creating innovative products that can transform ordinary dishes into delicious meals in no time.
Where This Applies
- Food Seasonings
- The food seasonings industry can explore the development of time-efficient marinades to meet the needs of time-conscious consumers.
- Convenience Foods
- The convenience foods industry can incorporate time-saving marinades as a value-added proposition to attract busy consumers seeking fuss-free cooking options.
- Meal Kits
- Integrating quick flavor enhancers into meal kits can offer a convenient solution for consumers looking to elevate their cooking without spending excessive time on preparation and marinating.
