Owl-Like Surveillance Cameras

The ‘Ulo’ is an Interactive Home and Office Security Camera

The 'Ulo' is an owl-like surveillance camera that can be attached to walls or placed on shelves within one’s home. The adorable security system is app-connected and will communicate with the homeowner when occurrences such as movement detection happen.

Ulo’s small size makes it the ideal camera for home surveillance. It uses both audio and video to keep track of goings on within the home. The device can be accessed via any technological device from iPads to laptops. The owl-like surveillance camera blends into homes as an accessory or small toy, which makes it the perfect disguise if an intruder enters the home.

The camera uses its large owl eyes to interact with the user. It can blink, squint and look around just like a real live creature. The user can even change the color of Ulo’s eyes using the app, and when a live photograph is taken, Ulo looks like it’s winking at the subject.

Smart Home Security
The Ulo camera represents a trend in interactive and app-connected home surveillance systems.
Disguised Surveillance
The owl-like appearance of the Ulo camera taps into the trend of hidden and inconspicuous security devices.
Interactive Surveillance
The Ulo camera demonstrates the trend of incorporating interactive features, such as blinking eyes and color customization, into surveillance technology.

Industries Being Reshaped

Smart Home
The Ulo camera aligns with the growing industry of smart home devices, specifically home security systems.
Consumer Electronics
The Ulo camera disrupts the consumer electronics industry by offering a unique and stylish approach to home surveillance.
Home Decor
The Ulo camera provides an opportunity for the home decor industry to integrate functional surveillance devices into stylish and decorative pieces.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 98%
Freshness 8%