Outlier Inc. is a company from New York City that designs stylish clothing with the urban cyclist in mind. If you're a cyclist, you need clothing that is flexible and even waterproof to give you freedom and peace of mind while biking.
Outlier Inc. knows that sometimes it is impossible to avoid the rain, and when you are cycling it’s not fun to be riding around in wet clothing. That’s why Outlier Inc. developed the Supermarine Rain Shirt. This unique button-up shirt acts as a raincoat, only it looks a ton better. The $300 shirt is made with cotton, however, it is specially blended and woven to ensure a waterproofing seal. It may be a bit expensive for some, but if you’re out on the streets every day, it’s a great shirt to have.
Implications - As the importance of eco-friendly behavior increases, so does the amount of people who use bicycles as their primary means of transportation. Companies can capitalize on this by selling pragmatic products specifically geared towards cyclists who use their bicycles everyday, through rain, snow and sun.