Australian cycling brand MAAP has announced the launch of its new 'Alt_Road' collection, a concise performance-focused capsule designed to help bikers transition from summer to fall riding.
Because of this, the collection features a range of weatherized pieces, including quick-drying cycling shorts and socks. However, the collection's headlining piece is the 'Alt_Road Anorak,' which features a Drytex shell material that delivers a 10K waterproof rating. In addition, the anorak comes with thermo-taped seams, reflective hood clinches, and a pop-out helmet hood. Another nice feature of the new anorak is its baggier design, which allows for additional layering.
For those interested, the 'Alt_Road' collection is now available to purchase on the brand's website as well as at select retailers throughout Australia.
Image Credit: MAAP
Why This Trend Is Growing
- Weatherized Performance Apparel
- Opportunity for companies to create highly technical, performance-focused apparel made specifically for harsh weather conditions.
- Baggier Design
- Opportunity for companies to create sportswear that allows for layering in colder weather and accommodates different body shapes and sizes.
- Waterproof Materials
- Opportunity for companies to create products with materials that can provide high waterproof ratings to keep individuals dry in extreme weather conditions.
Industries Being Reshaped
- Sportswear
- Companies in the sportswear industry have an opportunity to develop performance-focused apparel made specifically for harsh weather conditions.
- Outdoor Retail
- Outdoor retailers can expand their offerings to include gear and apparel designed for extreme weather conditions, including waterproof materials and baggier designs.
- Cycling
- Companies in the cycling industry can develop apparel with highly technical features, such as waterproof materials and reflective details, to enhance the cycling experience in harsh weather conditions.
