High-Tech Insulated Rain Jackets

This Thing of Ours and Mackintosh Launch a Technical Gear Capsule

UK-based clothing retailer this Thing of Ours has teamed up with British fashion label Mackintosh to launch a three-piece collection consisting of slick technical wear garments.

British to the core, all of the pieces in the new collection have been designed and produced in the brand's hometown of Lanacashire, England. Headlining the capsule is the new Mistbreaker, a one-of-kind rain jacket that features extra-long coverage and a unique compact design that allows the piece to be easily packed into a dedicated pocket. In addition, the jackets are offered in either Dyneema or Japanese technical nylon and come fitted with a Primaloft-insulated liner for additional warmth.

For those interested, the entire This Thing of Ours x Mackintosh collection is now available to purchase on This Thing of Ours' website.

Image Credit: This Thing of Ours

High-tech Rain Jackets
This new collection of technical wear garments features highly insulated rain jackets designed for extra-long coverage and easy packing.
Sustainable Fashion
Incorporating eco-friendly materials such as Dyneema and Primaloft, this collection sets a trend towards sustainable fashion in outerwear.
Local Manufacturing
Design and production taking place in Lancashire, England sets a trend towards locally-made garments that could disrupt the global supply chain in the fashion industry.

Who This Affects Most

Fashion
This collection sets a trend in high-tech fashion and sustainable outerwear, which could open up opportunities for innovation in the fashion industry.
Outdoor Gear
A focus on technical features such as waterproofing and insulation could disrupt the outdoor gear industry, especially during colder seasons.
Textile Manufacturing
The use of eco-friendly materials in the construction of these garments sets a trend towards sustainable textiles, which could disrupt traditional manufacturing processes in the textile industry.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 81%
Freshness 12%

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