Rubberized Weatherproof Parkas

The AETHER + Mackintosh Field Parka is Handcrafted in the UK

The AETHER + Mackintosh Field Parka has been created in collaboration between the brands as a durable, field-ready piece of outerwear constructed with style in mind. The parka is handcrafted by artisans in the UK using Mackintosh's signature rubberized fabric in a two-tone color blocked aesthetic. The jacket also features a three-piece hood system alongside seam-taped waterproofing to ensure it won't be inhibited by inclement weather exposure.

The AETHER + Mackintosh Field Parka is paired with a removable quilted liner to further enhance the versatility of the garment and is limited to just 100 examples. Priced at $1,750, the jacket has been shown off alongside the Field Anorak that includes a centralized kangaroo-style pocket, side seam zippers and a three-part hood.

Durable Outerwear
The AETHER + Mackintosh Field Parka showcases the trend of durable outerwear with its handcrafted construction and rubberized fabric.
Weatherproof Fashion
The parka's seam-taped waterproofing and two-tone color blocked aesthetic speak to the trend of weatherproof fashion.
Limited Edition Collaboration
The collaboration between AETHER and Mackintosh highlights the trend of limited edition collaborations in the fashion industry.

Where This Applies

Fashion & Apparel
The AETHER + Mackintosh Field Parka is a disruptive innovation opportunity in the fashion and apparel industry.
Outdoor Gear
The parka's durable construction and weatherproof features present a disruptive innovation opportunity in the outdoor gear industry.
Luxury Fashion
With its limited edition status and premium pricing, the parka taps into the disruptive innovation opportunity within the luxury fashion industry.
SCORE
4.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 44%
Freshness 20%