Layering Dramatic Outdoor Garments

MEANSWHILE Focuses on a Sense of Adventure for the FW20 Season

MEANSWHILE introduces its latest collection designed for the Fall/Winter 2020 season full of captivating outdoor garments. The seasonal range focuses on a sense of adventure, crafted with dynamic proportional cuts and versatile details throughout. The Japanese fashion label explores a broad range of ways the items can be worn to invite consumers to explore their creativity.

Some of the pieces include weather-ready capes, large duvet coats, and more. Notably, the aforementioned items can be altered and reshaped using a series of velcro panels and zipper plackets. There are some pops of color across the seasonal collection informed by bold blue and yellow to allow for a statement. Additionally, there are the more muted earthy hues as well seen at the cropped pants, fleece hoods, and liner jackets.

Image Credit: MEANSWHILE

Dramatic Outdoor Garments
Exploring dynamic cuts and versatile details in outdoor apparel to provide consumers with a sense of adventure.
Weather-ready Capes
Integrating velcro panels and zipper plackets to offer customizable and reshaped capes for different weather conditions.
Bold Color Accents
Incorporating bold blue and yellow pops of color in outdoor clothing to make a fashion statement.

Where This Applies

Fashion
Innovating in the fashion industry by creating outdoor garments that blend functionality, style, and customization.
Outdoor Apparel
Introducing innovative techniques and versatile features in outdoor apparel to enhance performance and comfort.
Textile Manufacturing
Developing new manufacturing methods to incorporate velcro panels and zipper plackets in garments for easy customization.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 3%
Freshness 9%