Our Body Electric, also known by the acronym obé, is an innovative online fitness platform offering subscribers unlimited live and on-demand fitness classes that can be streamed anytime, anywhere.
Based in New York City, the platform boasts a neon aesthetic and offers a variety of class types at approximately 28 minutes each. With a rotating team of charismatic instructors, the classes are first available to be experienced live-streamed, with a selection of approximately 10 live classes a day that members can pre-register for. Afterwards, the replays are added to the on-demand database that currently boasts over 500 classes to choose from. In addition to the 28-minute "Signature" workouts, there are also a number of shorter "Express" classes.
Each of Our Body Electric's workouts can be grouped under three categories: Define, Sweat and Flow.
Image Credit: obé
Key Themes Behind This Trend
- Online Fitness Platforms
- The rise of online fitness platforms like Our Body Electric presents opportunities for disruptive innovation in the fitness industry by offering convenient and flexible workout options.
- Live-streamed Fitness Classes
- The trend of live-streamed fitness classes allows for interactive and real-time workout experiences, opening up possibilities for new fitness training methods and virtual communities.
- On-demand Fitness Content
- The demand for on-demand fitness classes provides opportunities for disruptive innovation in delivering tailored workout experiences and personalized training programs.
Where This Applies
- Fitness Technology
- The fitness technology industry can capitalize on the trend of online fitness platforms by developing innovative workout tracking tools, virtual reality fitness experiences, and wearable fitness devices.
- Streaming Services
- Streaming service providers can explore partnerships with fitness platforms to offer live-streamed fitness classes, expanding their content offerings and attracting health-conscious subscribers.
- Digital Health and Wellness
- The digital health and wellness industry can leverage the demand for on-demand fitness content by creating personalized fitness apps and analytics platforms that track users' progress and provide customized workout recommendations.
