The Otrivin ‘Pleasure of Breathing,’ ad is not only humorous, but imaginative as well. Since nose blockages are annoying and weakens your enjoyment of breathing, anything that can combat those issues is a godsend.
So, when I see from the Otrivin Pleasure of Breathing ad that their nose sprays will give me the ability to blow balloons with my nostril, you better sign me up! I’ll do anything to avoid the plastic taste of balloons. Playing instruments with my nose seems to be an interesting idea, too.
What Makes This Trend Stand Out
- Humorous Ads
- Disruptive innovation opportunity: Create funny and imaginative advertisements that capture consumers' attention and create a positive association with the brand.
- Innovative Health Products
- Disruptive innovation opportunity: Develop innovative health products that provide unique solutions to common health issues, such as nose blockages, to improve consumers' quality of life.
- Alternative Uses of Products
- Disruptive innovation opportunity: Explore and promote alternative uses of products, such as using nose sprays to blow balloons, to appeal to consumers' curiosity and expand product possibilities.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Incorporate humor and creativity into advertising campaigns to engage and entertain consumers, leaving a lasting impression.
- Healthcare
- Disruptive innovation opportunity: Foster the development of innovative healthcare products that provide unconventional solutions to common health problems, enhancing overall well-being.
- Consumer Goods
- Disruptive innovation opportunity: Encourage the exploration of alternative uses for existing consumer goods, tapping into consumer curiosity and expanding product applications for increased market potential.
