BIG's O-tower Brings a Next-Level Futuristic Look
Josh Thompson-Persaud — April 22, 2021 — Eco
References: dezeen
Danish architecture firm BIG releases futuristic-looking designs for the O-Tower, which highlight energy-saving and wellness-oriented features. The O-tower, commissioned by OPPO, China's largest smartphone company, is built to provide a point of seamless connection origination from OPPO's own product design philosophy in smartphone technology.
The eye-shaped skyscraper uses its highly original infinity-loop format to cut down on energy costs and boost mood by inviting natural light at every level. To achieve this, the angled window paneling harbors an adaptive design that filters and reflects light, reducing glare and preventing overheating.
The O-Tower will be both a public attraction as well as a private workspace. The tower is nested between a natural lake and sprawling parkland, which further augments its harmonious form. When finished, the O-tower will serve as OPPO's R&D headquarters in Huangzhou's Future Sci-Tech City.
Image Credit: Dezeen
The eye-shaped skyscraper uses its highly original infinity-loop format to cut down on energy costs and boost mood by inviting natural light at every level. To achieve this, the angled window paneling harbors an adaptive design that filters and reflects light, reducing glare and preventing overheating.
The O-Tower will be both a public attraction as well as a private workspace. The tower is nested between a natural lake and sprawling parkland, which further augments its harmonious form. When finished, the O-tower will serve as OPPO's R&D headquarters in Huangzhou's Future Sci-Tech City.
Image Credit: Dezeen
Trend Themes
1. Eco-friendly Skyscrapers - There is an opportunity to innovate and create sustainable buildings that reduce energy costs and promote wellness.
2. Adaptive Window Design - Window paneling with designs that filter and reflect light can reduce glare and prevent overheating, providing natural light in every level of the building.
3. Future-oriented Architecture - Designing buildings to align with a company's product design philosophy, as seen in OPPO's O-Tower, can create a unique and distinctive image for a company's headquarters.
Industry Implications
1. Architecture - The architecture industry has the opportunity to embrace new technologies and create eco-friendly and wellness-oriented building designs.
2. Smartphone Technology - The smartphone technology industry can look into how their product design philosophy can be applied to the design of their headquarters, enticing their customers and reflecting their company philosophy.
3. Real Estate - Real estate developers can see the value in creating sustainable and energy-efficient buildings, appealing to future-focused businesses initiating forward-looking planning.
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