Orion Corp., the South Korean confectionery company, recently announced the launch of a new accessibly-priced snack line in Vietnam and China. The market expansion follows the brand's original launch in South Korea with products that focus on “cost-effectiveness."
The products boast a long packaging design that allows users to easily hold the package with one hand. Each snack comes in playful packaging with eye-catching colors and depictions of food to entice hungry consumers looking for an affordable and convenient option.
Commenting on the new line, an Orion Corp. official stated: “Cost-effective snacks that have increased consumer satisfaction are popular not only in Korea but also in overseas markets, leading the growth of the snack category."
Image Credit: Orion Corp.