CJ Foods' new plant-powered, high-protein snack—O-right Tempeh Chips—caters to the growing demand for healthier, sustainable options, offering a nutritious and satisfying solution for snackers seeking both taste and wellness. This new snack launched in three flavors in Thailand, K-BBQ, Kimchi, Sriracha, and Truffle & Cheese, two of which were created expressly for Thai consumers with an interest in Korean food.
With six grams of plant-based protein per bag and no artificial coloring or preservatives, O-right Tempeh Chips make a traditional fermented soybean food snackable, all while introducing a healthier alternative to potato chips, which dominate the Thai snack market.
To reach a new generation of young snackers and boost brand visibility, CJ Foods is marketing its protein tempeh chips on TikTok, Facebook and Instagram.
What Makes This Trend Stand Out
- Plant-based Snacks
- The launch of O-right Tempeh Chips shows the burgeoning interest in plant-based food products that blend health benefits with sustainable choices.
- Fusion Flavors
- The introduction of flavors like K-BBQ and Kimchi caters to the global palate, highlighting a growing trend for culturally diverse and adventurous snacking options.
- Social Media Marketing
- CJ Foods' strategy of utilizing TikTok, Facebook, and Instagram underscores the rising importance of social media platforms for reaching younger, health-conscious consumers.
Sectors Adopting This
- Snack Foods
- The snack food industry can benefit from incorporating plant-based ingredients, like tempeh, to meet consumer demands for healthier and sustainable snack options.
- Plant-based Protein
- The plant-based protein industry is expanding as products like O-right Tempeh Chips provide viable and nutritious protein alternatives to animal-based products.
- Digital Marketing
- The increasing use of social media marketing by companies like CJ Foods to attract young consumers indicates evolving tactics in the digital marketing industry.
