It's a campaign such as this one, involving origami maps, that will certainly succeed in getting the attention it seeks. Devised by Bakken Design, this series of crafty images appeals to folks far beyond the primary audience, making it the ideal idea for getting picked up by social media.
The goal behind the Google Maps origami was to encourage small businesses to register with Google Maps. To speak to a variety of different industries, the creative team produced folded paper sculptures of a coffee cup for cafés, a creased chef hat for restaurants, pleated bouquets of petals for florists, and more.
While apparently constructed from paper, the modelled material bears a discernible likeness to the look of those familiar digital maps. To crown each creation is the iconic red tag that pinpoints a precise location.