Recently named one of Canada's Most Powerful Women by the Women's Executive Network (WXN), Absolute Spa Group CEO Wendy Lisogar-Cocchia chatted with Trend Hunter about what it means to have an innovative organizational culture.
Lisogar-Cocchia explains how generating new ideas internally comes from retreats, brainstorming sessions and ultimately empowering her team to have responsibility and accountability. Thinking outside of the box to stay ahead of the game, listening to customers and anticipate business beforehand are all important strategies she names. The fast nature of social media allows their organizational culture to refrain from repetitiveness while diversity generates innovation as well as creativity. Making different spa experiences available helps to differentiate Absolute Spa externally. At the end of the day, it is all about staying ahead of the curve.
Why This Trend Is Growing
- Innovative Organizational Culture
- There are opportunities for disruptive innovation in creating a culture that encourages internal idea generation and empowers teams to take responsibility and accountability.
- Listening to Customers
- Emphasizing the importance of listening to customers provides opportunities to disrupt the market by anticipating their needs and preferences.
- Diverse and Creative Strategies
- Fostering diversity within the organization leads to innovation and creativity, presenting disruptive innovation opportunities for businesses.
Industries Being Reshaped
- Spa and Wellness
- The spa and wellness industry can benefit from disruptive innovation by offering unique and differentiated spa experiences that set them apart from competitors.
