'Clean {aesthetic}' Aims to Create the Perfect Plain Shirt
Mishal Omar — October 12, 2016 — Eco
References: kickstarter
This line of organic shirts are as simple as they come, but the brand focuses heavily on design and lessening its impact on the environment in the production process.
Plain t-shirts are a closet staple and the go-to item for people on days where they would like to be as comfortable as possible. 'The CLEAN { tee }' by Clean {aesthetic} was designed to optimize the plain t-shirt and as a result features a relaxed neckline, a snug sleeve and a "pucker-less" armpit area to reduce sweating and discomfort. The organic shirts are either black or white in color and the lack of pesticide use in the production of the cotton they are made from was a purposeful choice that lowers the brand's impact on the environment.
This organic shirts are an excellent example of classic wardrobe staples being reinvented in a way that rejects low-quality fast fashion -- and all the negative environmental impacts that arise from that practice.
Plain t-shirts are a closet staple and the go-to item for people on days where they would like to be as comfortable as possible. 'The CLEAN { tee }' by Clean {aesthetic} was designed to optimize the plain t-shirt and as a result features a relaxed neckline, a snug sleeve and a "pucker-less" armpit area to reduce sweating and discomfort. The organic shirts are either black or white in color and the lack of pesticide use in the production of the cotton they are made from was a purposeful choice that lowers the brand's impact on the environment.
This organic shirts are an excellent example of classic wardrobe staples being reinvented in a way that rejects low-quality fast fashion -- and all the negative environmental impacts that arise from that practice.
Trend Themes
1. Classic Wardrobe Reinvention - The simplistic organic shirts exemplify the reinvention of classic wardrobe staples in a sustainable and eco-friendly way.
2. Minimalist Design Focus - The brand's emphasis on design highlights the opportunity for disruptive innovation in creating minimalist, yet stylish, organic apparel.
3. Environmentally Conscious Fashion - The production process of these organic shirts showcases the growing trend of environmentally conscious fashion, presenting opportunities for disruptive innovation in sustainable garment manufacturing.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can take inspiration from the simplistic organic shirts and explore disruptive innovation in sustainable and eco-friendly clothing production, addressing the growing consumer demand for environmentally conscious fashion.
2. Textile Manufacturing - The textile manufacturing industry can leverage the trend of organic shirts to drive disruptive innovation in eco-friendly and pesticide-free cotton production methods, meeting the increasing demand for sustainable materials.
3. Retail and Consumer Goods - Retailers and consumer goods companies can capitalize on the minimalist design focus of the organic shirts by introducing disruptive innovation in creating stylish, yet sustainable, plain t-shirts to cater to the growing market of environmentally conscious consumers.
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