'Clean {aesthetic}' Aims to Create the Perfect Plain Shirt

 - Oct 12, 2016
References: kickstarter
This line of organic shirts are as simple as they come, but the brand focuses heavily on design and lessening its impact on the environment in the production process.

Plain t-shirts are a closet staple and the go-to item for people on days where they would like to be as comfortable as possible. 'The CLEAN { tee }' by Clean {aesthetic} was designed to optimize the plain t-shirt and as a result features a relaxed neckline, a snug sleeve and a "pucker-less" armpit area to reduce sweating and discomfort. The organic shirts are either black or white in color and the lack of pesticide use in the production of the cotton they are made from was a purposeful choice that lowers the brand's impact on the environment.

This organic shirts are an excellent example of classic wardrobe staples being reinvented in a way that rejects low-quality fast fashion -- and all the negative environmental impacts that arise from that practice.