Canadian running brand Ciele Athletics has announced the launch of a new line of t-shirts and tank tops called the 'Not So Basic Collection.' The new range of performance-focused "basics" will consist of colorful shirts and tanks, all of which are made from an engineered knit fabric comprised of 60 percent recycled cotton and 40 percent recycled polyester.
Ciele opted for recycled cotton as this material is highly breathable and cool, and recycled polyester for its sweat-wicking properties. In addition, the pieces come equipped with other functional elements such as an anti-chafe flatlock construction, nighttime reflectivity, and an anti-odor coating.
For those interested, the entire Not So Basic Collection is now available to purchase on Ciele Atheltics' website.
Image Credit: Ciele
Why This Trend Is Growing
- Sustainable Running Apparel
- There is an opportunity to innovate and expand the creation of sustainable workout clothing for the eco-conscious consumer.
- Performance-driven Athletic Wear
- Developing high-quality, performance-driven workout clothes with added features for optimum comfort and functionality is a profitable trend.
- Colorful Athletic Apparel
- Innovating the design of high-end running apparel by adding bold, eye-catching colors and patterns will appeal to fashion-focused fitness enthusiasts.
Industries Being Reshaped
- Athletic Wear Manufacturing
- Manufacturing companies can explore sustainable fabric offerings and incorporated performance-enhancing features into their products to meet consumers changing demands.
- Sporting Goods Retail
- Sporting goods retailers can cater to consumers looking for high-quality, performance-driven workout apparel, as well as those searching for eco-friendly options.
- Athletic Apparel Design
- Designers can experiment with bold colors, patterns and unique fabrics to create fun, fashionable athletic apparel that appeals to a broader audience.
