'Stoney Acres' is a family-run farm that also specializes in serving organic pizza to hungry customers. For many small-scale farmers, low commodity prices and rising production costs have dramatically impacted profits. This family farm is boosting revenue by converting its facilities into a fully functional pizzeria.
Every Friday night, the Wisconsin farm is transformed into a commercial pizza shop. Stoney Acres specializes in making organic pizza, which is served from a wood-fired oven. Aside from the cheese, all of the ingredients used are grown directly on the farm. Guests who dine at Stoney Acres can sit in the outdoor seating area, which is located between the barn and the farm's commercial kitchen. The pop-up pizza shop allows the farmers to connect with the community and bring in a bit of extra cash at the same time.
The organic pizzeria puts an innovative spin on the idea of farm-to-table dining.
What Makes This Trend Stand Out
- Farm-to-table Dining
- Opportunity for other farms to incorporate a dining experience into their operations and connect with their local communities.
- Pop-up Food Concepts
- Potential for food entrepreneurs to create temporary dining experiences in unique locations to attract customers.
- Vertical Integration
- Possibility for farmers to vertically integrate their operations by directly using their farm-grown ingredients in value-added food products, such as pizza.
Sectors Adopting This
- Agriculture
- Farmers can explore new revenue streams and strengthen community connections by diversifying their operations.
- Hospitality
- Restaurants and hospitality businesses can embrace the farm-to-table concept by partnering with local farms to serve organic and locally sourced ingredients.
- Food and Beverage
- Food and beverage businesses can incorporate pop-up dining experiences and locally sourced ingredients to attract customers and drive sales.
