To make sure that there's a Reese's cup for everyone to enjoy, the chocolate brand launched two organic peanut butter cups. Available in milk and dark chocolate varieties, the Organic Reese's Peanut Butter Cups are certified USDA Organic, Non-GMO Project Verified, and Rainforest Alliance Certified. With these milk and dark chocolate varieties, Reese's has become the first mass chocolate brand to offer an organic option.
This release from the Hershey's brand points to larger efforts to create better-for-you options. Soon, there will also be a relaunched sugar-free platform, reduced sugar sweets, portion-controlled products, new chocolate thins and even vegan-friendly versions of beloved chocolate bars.
The Organic Reese's Peanut Butter Cups promise to appeal to a wide range of ingredient-conscious consumers, of all ages, with a sweet tooth.