It's probably true that Organic ANYTHING is hot right now. So it shouldn't be too much of a surprise that organic beer is the next big thing in bars. In fact, Anheuser-Busch has now entered the market with its own organic beer label.
Implications - In a health-conscious society, organic food has become all the rage. Books and documentaries that report the realities behind mass-produced foodstuffs have encouraged people to take up healthier diets. Even when it comes to alcohol, health is a priority for companies looking to remain relevant to the modern consumer. Not only does this make businesses look good, it makes profit since organic food often costs a lot more to purchase compared to regular products.