Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Ultra Slim Sandwich Cookies

These Light and Delicate Cookies from Oreo are Called Oreo Thins

— July 7, 2015 — Lifestyle
Oreo Thins are the newest addition to ever-growing Oreo brand of delicious cookie sandwiches. The line of crisp and delicate cookies still maintains the exact same cookie to cream center ratio despite the super thin size.

The appeal of the thin cookies is attractive to those who want to indulge but not too much. However, Oreo has not presented the cookie as a diet option but rather as an adult treat that pairs nicely with an afternoon tea or latte. The original Oreo cookie thickness is 12.5 millimeters while the newest version measures 7.5 millimeters thick -- or rather thin.

Oreo Thins are set to hit grocery store shelves later this month. Although Oreo has countless flavors these thin cookies will be available in original, vanilla and mint flavors.
Trend Themes
1. Thin Cookie Craze - The success of Oreo Thins presents an opportunity for other cookie companies to create their own line of thin cookies.
2. Adult Indulgence - Branding thin cookies as a sophisticated treat for adults opens the opportunity for premium pricing, branding, and limited edition packaging.
3. Flavor Innovation - The popularity of the original, vanilla and mint Oreo Thin flavors inspires other cookie companies to explore new flavor options for their thin cookies.
Industry Implications
1. Snack Foods - Thin cookies represent an innovative opportunity in the snack food industry to create portion-controlled snacks with less calories than regular cookies.
2. Beverages - The appeal of an afternoon tea or latte paired with thin cookies presents an opportunity for beverage industries to market their products together.
3. Packaging - The unique thin size of Oreo Thins and potential thin cookies from other companies creates an opportunity for packaging companies to design new packaging formats that work for the size of the cookie.
3.7
Score
Popularity
Activity
Freshness