The Baskin-Robbins Oreo ‘n Cold Brew ice cream is the latest offering from the brand that merges a number of different flavors and textures for consumers to enjoy. The ice cream is the Flavor of the Month for March 2021 and starts off with a cold brew coffee-flavored ice cream base that has been paired with Oreo cookies along with a crispy chocolate ribbon cookie. The ice cream is made with real cold brew concentrate, which will provide an authentic flavor for frozen dessert fans to appreciate.
The Baskin-Robbins Oreo ‘n Cold Brew ice cream is offering consumers with $2 off a medium Oreo 'n Cold Brew Milkshake through the brands app on Saturday, March 6, 2021 in celebration of National Oreo Cookie Day.
Image Credit: Baskin-Robbins
What's Driving This Trend
- Cookie-flavored Ice Creams
- Innovative ice cream flavors that incorporate popular cookie flavors such as Oreo and chocolate chip.
- Cold Brew Coffee-based Treats
- Incorporating the popular cold brew coffee trend into frozen desserts such as ice cream and milkshakes.
- Limited Time Offer Promotions
- Brands offering exclusive promotions and discounts for unique products to celebrate holidays and special occasions.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to experiment with innovative and unique flavors in their frozen dessert offerings.
- Hospitality
- Opportunity for restaurants and hotels to update their menus and offer trendy and unique frozen desserts to attract customers.
- Technology
- Opportunity for mobile apps and technology platforms to offer exclusive promotions and discounts for unique food and beverage items to drive engagement and sales.
