Oregon Lottery ads promote playing the lottery because of the good that comes from it. The latest round of ads spread the message that whether or not you win, the lottery invests in small business and green innovation.
Because the environment is a big concern to most Oregonians, the Oregon Lottery ads have wide appeal. Using the tagline, "Oregon Lottery - It Does Good Things," the state-run promotion touts its support for education, economic development and natural resources and has raised over $7 billion since it started in 1985.
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