Ordinary Architecture firm has taken its fascination with letterheads and graphics, and applied them to one of the most recognizable signs in the world: the Hollywood Sign.
The artwork is scattered along the Mount Lee trail on the way up to the actual Hollywood sign. Letters have been placed on the path corresponding to the letters that are missing from the original. To emphasize this, a viewfinder is set within the same area that highlights the section of the sign that is missing.
This installation provides another form of entertainment for hikers going up to see this iconic sign, and Ordinary Architecture did a good job of creating a more interactive experience for these individuals. Moreover, they put in a considerable amount of physical effort to move the large letters into the appropriate spots.
Photo Credits: designboom, ordinaryarchitecture
What Makes This Trend Stand Out
- Interactive Installations
- Creating interactive experiences through art installations, such as the Hollywood Sign project by Ordinary Architecture, can attract and engage visitors.
- Outdoor Entertainment
- Integrating entertainment elements into outdoor spaces, like the Hollywood Sign installation, can enhance the overall experience for tourists and hikers.
- Revitalizing Icons
- Using creative methods, like placing missing letters on the Hollywood Sign, can revitalize iconic landmarks and attract renewed interest.
Sectors Adopting This
- Art and Design
- Art and design industries can explore opportunities to create interactive installations that enhance the overall experience for visitors.
- Tourism and Hospitality
- The tourism and hospitality industry can incorporate outdoor entertainment elements to attract more visitors and provide unique experiences.
- Historic Landmarks
- Organizations responsible for managing historic landmarks can explore strategies to revitalize these icons and spark interest among tourists and locals.
