KFC is running a Google ordering service test, where customers can order food through Google's search engine, apps, and smart devices. The test is being run in Canadian markets, where anyone who searches for KFC will have the option to order food through the search engine. Customers can also order food through Google-powered voice assistants by uttering the phrase, "Hey Google, order food from KFC."
The online service test will help KFC improve its digital ordering system, which the organization believes will be vital for its future. KFC stated that it believes that 2020 will be the first year that voice-activated devices are bought more than products without voice capabilities. The ordering service test will also enable Google to showcase its online ordering capabilities, which may entice other food chains to take similar action.
Image Credit: Courtesy of KFC Canada
Why This Trend Is Growing
- Google Ordering Service
- Disruptive innovation opportunity: Food chains can explore using Google's ordering service as a convenient and accessible way for customers to place orders.
- Voice-activated Devices
- Disruptive innovation opportunity: Businesses can leverage the rising popularity of voice-activated devices to enhance the customer ordering experience and drive sales.
- Digital Ordering System
- Disruptive innovation opportunity: Restaurants can invest in improving their digital ordering systems to meet the increasing demand for online and app-based food orders.
Industries Being Reshaped
- Quick-service Restaurants (QSR)
- Disruptive innovation opportunity: QSRs can benefit from integrating Google's ordering service to streamline the ordering process and increase customer satisfaction.
- Technology and Electronics Industry
- Disruptive innovation opportunity: Companies in the technology and electronics industry can innovate voice-activated devices and platforms that cater specifically to the restaurant industry.
- Digital and Online Food Delivery Industry
- Disruptive innovation opportunity: Digital food delivery platforms can enhance their services by partnering with restaurants and optimizing their digital ordering systems.
