KFC is running a Google ordering service test, where customers can order food through Google's search engine, apps, and smart devices. The test is being run in Canadian markets, where anyone who searches for KFC will have the option to order food through the search engine. Customers can also order food through Google-powered voice assistants by uttering the phrase, "Hey Google, order food from KFC."
The online service test will help KFC improve its digital ordering system, which the organization believes will be vital for its future. KFC stated that it believes that 2020 will be the first year that voice-activated devices are bought more than products without voice capabilities. The ordering service test will also enable Google to showcase its online ordering capabilities, which may entice other food chains to take similar action.
Image Credit: Courtesy of KFC Canada