Orbit Ice Mints, a product by American chewing gum manufacturer Wrigley, found an interesting way to showcase the benefits of their product.
Orbit Ice Mints had a goal to display just how effective their breath-freshening effect was. Orbit teamed up with PKP BBDO in Vienna, Austria to create these unique outdoor installations. The Orbit Ice Mint outdoor ads were placed in ski hills all across Austria. The installations consisted of giant faces over active snow cannons.
The giant, snow-shooting ads grabbed the attention of many of the guests at the ski hills. The ad also attracted photographers and tourists to come check it out in person. The Orbit Ice Mints outdoor ad is definitely just as cool as these icy mints are.
Key Themes Behind This Trend
- Interactive Outdoor Ads
- Companies can create memorable experiences and attract attention by incorporating interactive elements in their outdoor ads.
- Creative Use of Environment
- Brands can leverage their surroundings and incorporate them in their ads, creating a unique experience for consumers.
- Multi-sensory Advertising
- Brands can engage multiple senses, such as sight and touch, with their ads to create a more memorable and effective campaign.
Where This Applies
- Advertising
- Creative agencies and brands can explore new ways to engage consumers with outdoor ads, creating a disruptive and effective campaign.
- Tourism
- Tourism companies can use unique and memorable outdoor ads to attract visitors and create a buzz around their destination.
- Consumer Goods
- Consumer goods companies can use innovative outdoor ads to showcase their products in a fun and interactive way, creating a lasting impression on consumers.
