It has become even more important to stay abreast of news involving the world's economy, which the Operamundi campaign addresses. In fact, it happens to promote a website dedicated to economic news. As its tag line states, "We unveil everything that has been changing in the economy."
Conceived and executed by Z+, an ad agency based in Sao Paolo, Brazil, the Operamundi campaign cleverly shows how much work various currencies have undergone in the last few years. Using typical plastic surgeon markings, the pieces make it so that Queen Elizabeth, Abraham Lincoln and Mao Tse Tung get some radical facelifts. The Operamundi campaign shows that people reside in ever-changing environments, and that many of these changes are often self-inflicted. It is time to be more aware of what a small few are choosing for the masses.