Swedes will no longer have to hold it in while playing online poker. The state run gambling company, SvenskaSpel, now offers online poker tables with automatic five minute breaks for the whole table every half hour. In a bid to show responsibility, SvenskaSpel has introduced the new tables to prevent strained bladders and to also give players a chance to think about whether they should continue playing.
Implications - By introducing bathroom breaks into online poker games, SvenskaSpel is improving the customer experience as they're addressing a concern many online poker players have. SvenskaSpel effectively establishes themselves as an intuitive and approachable company by implementing this new rule and this, in turn, strengthens existing and new customer relations. Corporations looking to follow suit and establish themselves as having these two attributes as well should consider improving upon a product or a service before there's genuine public outcry to resolve an issue.