Simons is a Canadian retailer based out of Quebec City, Quebec that is most well-known for its fashion apparel, but the company has recently chosen to expand and offer online homeware that can only be purchased via the company's website. The online-only model tailors to millennial shoppers that often prefer purchasing via the comfort of their own home. The collection features decorative pieces and furniture sourced from fellow Canadian stores.
The online-only store model will allow shoppers to browse through products such as lamps, artwork, couches and more and purchase via the website rather than visiting a physical location. The set up is designed to offer one-stop shopping for both fashion and decor from a single retailer. While Simons will sell from its main platform, the retailer outsources products to other brands such as Umbra, Torre & Tagus and Pink & Brown.
What's Driving This Trend
- Online-only Retail
- The trend of online-only retail models will continue to appeal to millennial shoppers, presenting opportunities for retailers to expand their product offerings in multiple industries.
- One-stop Shopping
- The trend of one-stop shopping will continue to gain traction, allowing retailers to provide a streamlined customer experience and increase customer loyalty.
- Sourcing Products From Other Brands
- The trend of sourcing products from other brands provides a unique selling proposition for retailers, giving customers access to a wider variety of products from a single retailer.
Who This Affects Most
- Ecommerce
- The ecommerce industry will continue to thrive as more companies adopt the online-only retail model, providing convenient shopping experiences for consumers.
- Homeware
- The homeware industry presents opportunities for retailers to expand their product offerings to meet the needs of consumers looking to decorate their homes both online and in-store.
- Fashion
- The fashion industry can continue to expand their product offerings to include homeware, providing a one-stop shopping experience for consumers and increasing brand loyalty.
