There has been a definitive shift for some consumers when it comes to online groceries, but those looking for more locally-sourced items might be finding it difficult to do so, so 'Grocera' is designed to connect products to people in an innovative way. Based out of Kitchener, Ontario, Canada, 'Grocera' allows users to browse goods based on their location, whether it's organic or not as well as what specials might be available.
The 'Grocera' online portal streamlines online groceries by clearly outlining sections, types of foods and even allowing the ability to shop for specialty diet foods like gluten-free options. Currently servicing the Kitchener-Waterloo area, 'Grocera' has aspirations of expanding in the near future to include more regions and more local produce.
Why This Trend Is Growing
- Locally-sourced Online Groceries
- Platforms which directly connect people to local agriculture businesses for providing fresh produce and groceries.
- Location-based Grocery Delivery
- Services that use geolocation technologies to enable location-specific online grocery shopping and delivery.
- Specialty Diet-friendly Online Groceries
- Streamlined online grocery services providing specialty-diet foods like vegan, gluten-free, keto, etc.
Industries Being Reshaped
- Agriculture
- Opportunities for smaller and local agriculture businesses to get recognized and reach audience through these platforms.
- E-commerce
- Expansion of online grocery delivery by adding locally sourced products in various regions and boosting sales.
- Technology
- Implementation of geolocation and advanced AI tools for promoting local businesses, tracking deliveries and enhancing customer experience.
