Digitally Incorporated Speaker Receivers

Onkyo Now has the 'Works with Sonos' Badge

Connected homes are increasingly common and desirable, and Onkyo is the latest hardware company that recognizes the potential of smart technology for its brand. Rather than going through the trouble and the expense of developing connectivity from scratch, though, Onkyo is relying on one of the biggest players in the connected home industry: Sonos. Several devices under the Onkyo, Integra, and Pioneer Elite brands will be receiving the 'Works with Sonos' badge.

Sonos is one of the leaders in connected, multi-room audio, and it's established itself in that industry. The system is already common in many people's homes, which makes its integration a valuable resource for audio hardware companies. Onkyo, Integra, and Pioneer Elite receivers are set to work with Sonos virtually seamlessly, making them a no-brainer for people looking to up the quality of their Sonos-connected sound systems.

Connected Homes
Opportunity to incorporate smart technology into home hardware devices.
Multi-room Audio
Potential to integrate audio hardware with established multi-room audio systems like Sonos.
Seamless Integration
Disruptive innovation opportunity in creating products that work smoothly and effortlessly with existing popular systems.

Industries Being Reshaped

Home Hardware
Incorporate smart technology into various home hardware devices.
Audio Hardware
Develop and enhance audio devices that seamlessly integrate with multi-room audio systems.
Connected Home Technology
Opportunity to provide technology solutions that allow different smart devices to connect and work together with ease.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 36%
Freshness 8%

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