Considering the ease with which consumers can make purchases online, brands have opted to get more adventurous with their brick-and-mortar retail, and the OnePlus Experience Store in Bangalore, India, is an example of that tendency. The Chinese smartphone brand's store offers consumers in Bangalore bright and modern shopping with plenty of experiential perks dispersed throughout a massive retail space.
The OnePlus Experience Store has three stories of space, but not all of the square footage is devoted to retail alone. The ground floor contains the majority of the retail itself, with tables full of OnePlus products for consumers to try out. The second storey, however, is a multi-functional event space in which the store hosts everything from live music to seminars and speakers. Finally, the basement is service area where consumers can get tech advice from the trained staff who work there.