The OnePlus Concept One smartphone has been debuted by the brand at CES 2020 as a new device created in collaboration with McLaren that's sure to entice avid automotive fans. The conceptual smartphone features a familiar screen on the front that wraps around the sides of the device and lacks a notch thanks to a pop-up camera for snapping selfies or taking video calls. The rear section highlights a middle piece of glass that extends from the top to the bottom under which the camera lenses are hidden thanks to electronically tinting functionality for increased discretion.
The OnePlus Concept One boasts a panel of leather on the rear that adds to a sumptuous user experience.
Image Credit: Android Authority, Ayush Singh Patel
Key Themes Behind This Trend
- Supercar-inspired Smartphones
- Opportunities for creating high-end smartphones with sleek designs and innovative camera features inspired by the automotive industry.
- Wraparound Screens
- Potential for smartphones with screens that extend around the sides of the device, offering an immersive viewing experience.
- Electronically Tinting Technology
- Disruptive innovation opportunity to develop devices with electronically tinting functionality for discreetly hiding camera lenses.
Where This Applies
- Automotive
- Opportunities for collaborations between smartphone brands and automakers to create premium smartphones inspired by luxury car designs.
- Technology
- Potential for smartphone manufacturers to incorporate wraparound screens and electronically tinting functionality into their devices for a unique user experience.
- Fashion
- Opportunity for fashion brands to collaborate with smartphone makers to create luxurious smartphones with leather panels for a sumptuous user experience.
