High-Functioning Day Packs

The OnePack Has Space for Everything You Need on a Commute or a Trip

The OnePack, a new bag design currently undergoing a funding session on Kickstarter, is a bag for all seven days of the week.

On a workday commute, people need a backpack that's slim and easy for carrying on public transit, bike rides, or however else one makes it to the office. However, when the weekend comes, it is often necessary to have a second bag that offers more pockets and space for various activities, be it a day trip out to a nice hiking spot or even a flight to a new city for the weekend. The OnePack lives up to its name, serving as a single bag to satisfy both of these extremes.

The OnePack has a slim, unassuming design on the outside, but its combination of pockets and compartments on the inside make it ideal for anything.

Multi-purpose Bags
The OnePack demonstrates the demand for bags that can serve different purposes for different activities.
Modular Design
The OnePack's combination of pockets and compartments showcases the desire for customizable and modular bag designs.
Minimalist Aesthetic
The OnePack's slim exterior design highlights the trend towards minimalist and unassuming aesthetics.

Industries Being Reshaped

Fashion and Apparel
The fashion and apparel industry can benefit from designing bags that are not only stylish but also versatile for different occasions.
Travel and Tourism
The OnePack appeals to travelers looking for a single, all-purpose bag to simplify their packing and traveling experience.
Outdoor Recreation
The OnePack's capability for hiking and other outdoor activities shows the potential for bags that can bridge the gap between urban and outdoor adventure lifestyles with equal functionality.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 54%
Freshness 8%

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