Instagram has added an On This Day feature, which is able to show users old memories from the platform. The new feature is part of Instagram's new Create mode, and it will display user's photos that were taken on the same date from year previous. Users also have the ability to share old memories on the platform.
Facebook launched a similar memories feature on its platform and this move extended the capabilities to the Instagram platform. Additionally, Instagram previously launched a similar feature but it was not widely adopted by users. The new mode is also much more accessible to the users than the previous memories features for the platform.
The new feature could be popular amongst users as it can capture a sense of nostalgia, and allow users to share it on their feeds.
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