There is no shortage of cafes the world over, but On The Umami is a new kind of shop that will offer customers access to freshly prepared drip dashi. Located in Tokyo, the cafe creates the dashi using dried vegetables including carrot, onion, celery, ginger and potatoes along with young tuna shavings. This is mixed with hot water to create a drink that is aromatic, tasty and free from caffeine, preservatives and artificial flavorings.
The On The Umami cafe builds on the popularity of drip coffee by offering a distinctly healthier option for those who don't consume caffeine or who are looking for an alternative to try. The drinks offered are suitable for people of all ages and are prepared fresh for each customer to ensure optimal quality.
What Makes This Trend Stand Out
- Freshly Prepared Drip Dashi
- Disruptive innovation opportunity: Explore the market for convenient and healthy alternatives to traditional hot beverages.
- Caffeine-free Drinks
- Disruptive innovation opportunity: Develop new beverage options that cater to individuals who avoid caffeine but still seek flavorful and aromatic drinks.
- Customized Fresh Beverage Preparation
- Disruptive innovation opportunity: Create personalized brewing solutions that prioritize quality and freshness in the beverage industry.
Sectors Adopting This
- Cafes and Coffee Shops
- Disruptive innovation opportunity: Incorporate non-caffeinated beverage offerings in cafes to attract and cater to a wider range of customers.
- Health and Wellness
- Disruptive innovation opportunity: Explore the intersection of health and beverages by developing nutrient-rich, preservative-free drink options.
- Food and Beverage Packaging
- Disruptive innovation opportunity: Design innovative packaging solutions to preserve the quality and freshness of custom-prepared beverages.
