The Vogue Australia January 2015 On A Hot Summer's Night editorial mixes high end fashion with western motifs. Stylist Natasha Royt dressed model Ronja Furrer in an assortment of cowgirl-esque pieces, bringing Americana motifs to the Australian front.
Photographer Robbie Fimmano captured Furrer in On A Hot Summer's Night. Dark lighting and cloudy skies contributed to the eerie vibe that abounds the series, making it seem as if the images are outtakes from an old westerner as opposed to a modern style production.
In several snapshots, Furrer is pictured wearing dangling necklaces, loose fitting trousers, tie up vests and thin scarves. Together the pieces make the case for the contemporary relevancy of the age-old look, even if only incorporated into daily ensembles on a small scale.
What's Driving This Trend
- High-end Western Fashion
- Opportunity for designers to create high-end fashion pieces that incorporate western motifs, combining tradition with luxury.
- Americana Aesthetic
- Opportunity to tap into the American-inspired aesthetic in fashion and lifestyle industries, targeting a wide range of consumers.
- Contemporary Western Style
- Opportunity for fashion retailers to offer contemporary outfit options that incorporate elements of western style, appealing to modern consumers.
Who This Affects Most
- Fashion Design
- Fashion designers can explore the incorporation of western motifs into high-end fashion, creating unique and trendy collections.
- Photography
- Photographers can experiment with capturing the Americana aesthetic in their creative productions, offering a fresh take on visual storytelling.
- Retail and E-commerce
- Retailers and e-commerce platforms can curate collections that feature contemporary western-inspired fashion, catering to the demand for unique and on-trend styles.
