Bernie's Best, a dog supplement brand known for its science-backed formulations, has introduced a new product called Liquid OMG! Omegas — a liquid omega-3 food topper designed to support skin and coat health, joint mobility, heart function, and overall canine wellness
Liquid OMG! Omegas builds upon the brand's existing OMG! Omegas Chews, offering the same active benefits in an alternative format that can be poured directly over meals. Bernie's Best will call attention to its product at SuperZoo in Las Vegas, where the company will also debut a new wholesale ordering portal for retail partners.
Omega-3 fatty acids are widely recognized for their anti-inflammatory properties and benefits for aging joints, itchy skin, and cardiac health, but many commercial pet foods do not provide optimal levels, making supplementation a practical addition to daily routines.
Image Credit: Bernie's Best
Key Themes Behind This Trend
- Pourable Pet Supplements
- Liquid formats make daily canine wellness support feel more convenient and meal-integrated, opening space for supplement brands to differentiate through easy dosing and sensory appeal.
- Functional Food Toppers
- Pet owners are increasingly treating mealtime add-ons as targeted health solutions, creating room for products that combine nutrition, palatability, and condition-specific benefits.
- Preventive Canine Wellness
- Science-backed ingredients for joints, skin, heart, and aging support reflect a broader shift toward proactive pet health management outside the veterinary clinic.
Where This Applies
- Pet Supplements
- Alternative delivery formats such as liquids and toppers expand category accessibility for pets that reject pills or chews while supporting premium positioning.
- Pet Food
- Nutrient gaps in standard diets create white space for companion products that enhance everyday meals with functional, vet-aligned benefits.
- Pet Retail
- Wholesale ordering portals and trade show launches signal new ways for brands to streamline retailer relationships and accelerate specialty pet product distribution.
