Oishii Makes the Omakase Berry Available to Consumers
References: fastcompany & oishii
The Omakase Berry is a unique Japanese variety that brings a beautiful aroma, exceptional sweetness, and a playfully creamy texture to the table. The berry is rare and not easily found on the market. New York City-based brand Oishii, however, strives to change this by bringing the Omakase Berry into the luxury food snack category. Through a specialized vertical farming method—which is preferred as it is environmentally friendly, space-conscious, and eliminates the need for pesticides—Oishii grows and sells the Omakase berry in beautiful packaging. Within this indoor facility, the brand strives to perfectly replicate the "light rain, cool breeze, and bright sun of a Japanese winter’s day," in order to allow the berries to flourish all year long.
The price reflects the uniqueness and exclusiveness of the product. Consumers will find themselves paying $50 USD for eight berries.
Image Credit: Oishii
The price reflects the uniqueness and exclusiveness of the product. Consumers will find themselves paying $50 USD for eight berries.
Image Credit: Oishii
Trend Themes
1. Vertical Farming - The specialized vertical farming method used by Oishii to grow the rare Omakase Berry presents a disruptive innovation opportunity for the agriculture industry.
2. Luxury Snacks - By bringing the Omakase Berry into the luxury food snack category, Oishii presents a disruptive innovation opportunity for the snack industry.
3. Year-round Agriculture - Oishii's indoor facility that perfectly replicates the Japanese winter environment presents a disruptive innovation opportunity for the agriculture industry to develop year-round farming capabilities.
Industry Implications
1. Agriculture - The specialized farming method used by Oishii presents a disruptive innovation opportunity to the agriculture industry to develop sustainable and efficient farming practices.
2. Snack - Oishii's Omakase Berry presented as a luxury snack presents a disruptive innovation opportunity for snack companies to introduce unique and exclusive snack options to consumers.
3. Packaging - Oishii's beautiful packaging of their rare Omakase Berries presents a disruptive innovation opportunity for the packaging industry to design eco-friendly and aesthetically pleasing packaging for luxury products.
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