Berries Unlimited, the prominent developer, grower, and exporter of honeyberries, recently announced the release of the new Honey Champion (plant is patent pending) Honeyberry/Haskap variety, made of 100% Japanese origin. In addition, Honeyberries are the only known small fruit that can prevent Peroxynitrite damage.
The Honey Champion honeyberry plant is windproof, non-breakable, and does not become fragile during new growth. Growing to five or six feet tall, honeyberry bushes are very vigorous and fast-growing. Bees and insects have an easy time pollinating the berries, since they ripen simultaneously and are easy to gather.
“We created this honeyberry on our farm and it has 15 to 20% higher yields, which means more antioxidants per bush,” explained Lidia Delafield, owner of Berries Unlimited. “The Champion honeyberry has an excellent flavor, is very sweet and is the biggest berry and I think it is the best honeyberry.”
What's Driving This Trend
- Japanese-origin Superfruits
- Demand for high-quality and healthy superfruits, like the newly released Honey Champion honeyberry, may increase as consumers are increasingly interested in health and wellness products.
- Windproof and Fast-growing Plants
- As climate change continues to cause extreme weather conditions, there may be an opportunity for plant developers to create new varieties that can withstand wind and grow quickly.
- Antioxidant-rich Foods
- As consumers become more aware of the health benefits of antioxidant-rich foods, there may be increased demand for fruits like honeyberries that have higher yields and concentrations of antioxidants.
Who This Affects Most
- Agriculture
- Farmers may have an opportunity to expand their business by growing and exporting the new Honey Champion honeyberry as demand for unique and high-quality fruits increases.
- Food and Beverage
- Food and beverage companies may innovate by incorporating the Honey Champion honeyberry into their products, catering to consumers' growing interest in health and wellness.
- Biotechnology
- Plant scientists may continue to develop new varieties of fruits and berries that offer unique health benefits, creating new markets for biotechnology companies.
