Mastronardi Produce proudly introduces its latest berry innovation, the Summer Dream™ raspberries, as part of its SUNSET brand. Its notably high Brix level sets this variety apart, making it sweeter than the traditional raspberry. SUNSET holds exclusive rights for cultivating, distributing, and marketing these ruby-red raspberries.
“We are very excited to bring this remarkable raspberry to market,” said Paul Mastronardi, President & CEO of Mastronardi Produce Ltd. “Summer Dream outperforms other raspberry varieties currently in retail in both flavor and shelf life, which sets it apart.”
Consumers can enjoy the raspberries in 6 oz and 12 oz sizes, with the latter being marketed for larger groups and raspberry enthusiasts. The new raspberry variety will debut at the IFPA Global Produce & Floral Show in October.
Image Credit: Mastronardi Produce
Key Themes Behind This Trend
- High Brix Raspberries
- The Summer Dream™ raspberries by Mastronardi Produce boast a notably high Brix level, setting them apart from traditional raspberries.
- Flavor-enhanced Varieties
- The Summer Dream™ raspberries offer a superior flavor compared to other raspberry varieties currently in retail, according to Paul Mastronardi, President & CEO of Mastronardi Produce Ltd.
- Premium Berry Options
- Mastronardi Produce's Summer Dream™ raspberries provide a premium berry option for consumers, available in 6 oz and 12 oz sizes.
Where This Applies
- Agriculture
- The introduction of the Summer Dream™ raspberries presents opportunities for innovative cultivation practices and enhanced farming techniques.
- Food and Beverage
- The high Brix level and superior flavor of the Summer Dream™ raspberries offer new opportunities for product development and unique culinary applications.
- Retail
- Mastronardi Produce's SUNSET brand can leverage the exclusivity of the Summer Dream™ raspberries to attract and retain customers, creating a distinct market advantage.
